Plus-Size Apparel is Good for Your Business

“Go big or go home.” It’s a philosophy that encourages us to be bold. Not so long ago, in

the world of fashion, going bold was not exactly something that plus-size women have

been encouraged to do. The limitations they had on sizing and styles forced them to buy

what fits, rather than what’s fitting for them.

Fast-forward to today, and plus-size clothing is the fastest-growing segment in apparel

and accounts for more than $21 billion, according to market research. More than half of

women ages 18 to 65 wears a size 14 or larger.

Consumers are increasingly pushing back on this lack of diversity in the fashion industry

and exerting pressure for designers and retailers to “go big” to meet their needs. Many

women feel fashion is such an important part of self-presentation and communicating

their identity to others — not to mention a way to feel good about themselves.

The “body positivity movement” is being led by celebrities and social media influencers

who are cheering bigger bodies, even if it means facing a fierce backlash from body

shamers and those who contend it promotes unhealthy ideals. Celebrities are also

jumping on the bandwagon, advocating for women to be themselves, whatever their

form, shape, size or appearance.

At Liberty Wear, we take pride in producing fine American-made apparel to fit and

flatter all body types. We offer a wide range of sizes (up to 4XL) and styles including,

Western, biker, boutique, tourist and more. All are designed to enhance your retail

fashion lineup and appeal to more potential customers; buy only the styles and sizes

you need. Find out about more by giving us a call today.