Plus-Size Apparel is Good for Your Business
“Go big or go home.” It’s a philosophy that encourages us to be bold. Not so long ago, in
the world of fashion, going bold was not exactly something that plus-size women have
been encouraged to do. The limitations they had on sizing and styles forced them to buy
what fits, rather than what’s fitting for them.
Fast-forward to today, and plus-size clothing is the fastest-growing segment in apparel
and accounts for more than $21 billion, according to market research. More than half of
women ages 18 to 65 wears a size 14 or larger.
Consumers are increasingly pushing back on this lack of diversity in the fashion industry
and exerting pressure for designers and retailers to “go big” to meet their needs. Many
women feel fashion is such an important part of self-presentation and communicating
their identity to others — not to mention a way to feel good about themselves.
The “body positivity movement” is being led by celebrities and social media influencers
who are cheering bigger bodies, even if it means facing a fierce backlash from body
shamers and those who contend it promotes unhealthy ideals. Celebrities are also
jumping on the bandwagon, advocating for women to be themselves, whatever their
form, shape, size or appearance.
At Liberty Wear, we take pride in producing fine American-made apparel to fit and
flatter all body types. We offer a wide range of sizes (up to 4XL) and styles including,
Western, biker, boutique, tourist and more. All are designed to enhance your retail
fashion lineup and appeal to more potential customers; buy only the styles and sizes
you need. Find out about more by giving us a call today.